Marketing and strategy professional with 9+ years of experience in marketing, strategy, consulting, advertising, innovation, and branding, backed with an MBA in entrepreneurship. Enabled campaigns for a diverse group of organizations and clients globally, providing creative and effective solutions in domains like strategy, innovation, performance marketing, social media, website development, digital marketing, brand strategy, CRM, analytics, ROI driven marketing and much more. Expert in market research and insight generation, with a track record of successfully implementing targeted marketing campaigns and launching new, innovative products and services.
Marketing Team Leader | Paradigm, NL
As the Marketing Team Leader at Paradigm Group, I direct our marketing strategy, coordinating with subsidiary companies to drive brand consistency and segment targeting. My role involves budget management, enhancing our digital footprint, providing data-driven insights, and reporting key metrics to both the CEO and broader management, ensuring alignment across various platforms for improved customer experience and lead generation.
Enterprise Marketing Associate (Thesis Consultancy) | Envision, Hague, Netherlands
Developed a strategic marketing plan for Envision Enterprise's launch in key European markets as part of my MBA thesis, which provided foundational insights and recommendations that contributed to a successful rollout.
Brand Manager | Red Baron, Bengaluru, India
Developed digital strategies that significantly enhanced the digital presence of clients such as Intel, Expedia, Swiggy, Nearbuy, and Ajio, while leading a team of account managers, designers, and writers. My role included overseeing the entire execution of Intel's Career site, incorporating AI to enrich user engagement. My strategic introduction of gamification boosted Intel's Optane processor sales, and a bespoke campaign in Indonesia soared brand conviction by 83%.
Account Manager | Yorke Communications, Bangalore, India
Executed multi-channel marketing campaigns and increased market share through strategic social and offline promotions. Enhanced brand presence with influencer partnerships, boosting event sales by 30%, and engaged with HackerEarth to drive brand traffic with virtual hackathons.
Client Service Manager | Mobilise Inc., Bangalore, India
Managed and executed digital and media promotions for diverse brands in the APAC region, including AirAsia and HP. Established brand standards, and drove rebranding strategies that significantly elevated sales through innovative social media efforts across various markets.
Category Manager | Localoye, Bangalore, India
Worked with multidisciplinary teams to derive actionable strategies from customer insights and improve service quality. Led the nationwide integration of new categories and marketing campaigns that resulted in a 74% conversion boost.
Systems Engineer | Tata Consultancy Services
Worked on developing and managing internal quality assurance for aerospace projects, including Bell Helicopters and Honeywell.
Specialization – Entrepreneurship: Understanding Market Dynamics, Developing Distinctive Value Propositions, Developing Viable Business Models, Designing & Scaling Businesses
Other courses included – Global Corporate Strategy, Marketing in a Global Context, Digital Transformation, Change Management
Thesis – Consultancy Project: Developing the Market Launch Strategy for Envision’s B2B Business – Envision Enterprise